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Mattel marks Barbie’s 65th anniversary with a new doll inspired by the 1959 original

Mattel marks Barbie’s 65th anniversary with a new doll inspired by the 1959 original
Posted at 8:25 AM, Mar 07, 2024

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Mattel is celebrating 65 years of Barbie with a new doll that may very well be their most glamorous Barbie ever.

Decked out in a black-and-white-striped ball gown, long black gloves and sparkling earrings, the 65th-anniversary doll seems to be inspired by the original Barbie, which made her debut at the New York Toy Fair on March 9, 1959.

original 1959 Barbie doll

Priced at $60, the Barbie Signature 65th Blue Sapphire Anniversary doll is available for pre-order through the Mattel shop and Target. Once the Barbie is released on March 17, it will be available at other stores nationwide.

Like other popular dolls the brand has introduced, there’s always a chance this Barbie doll could sell out during pre-orders, so ordering online now is your best opportunity to guarantee you’ll get one.

New 65th anniversary Barbie

$60.99 at Target

The 65th Anniversary Barbie is dressed in a black and white gown reminiscent of the swimsuit worn by the original Barbie.

The doll is also wearing sparkling “sapphire” earrings, which is the gem associated with 65th anniversaries. She has a high ponytail, blue eyes, red lips and cat-eye sunglasses that also pay homage to the original doll.

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The Barbie does not stand on its own, so if you want to take it out of the box for display, you’ll want to get a doll stand.

New 65th anniversary Barbie

Along with the anniversary doll, Mattel is celebrating nearly seven decades of Barbie by honoring women the brand says are shaping the future through their inspiring stories.

MORE: Barbie launches new line of ‘career dolls’ celebrating women in film

Those honored include Viola Davis, Shania Twain and Dame Helen Mirren, who have all received a one-of-a-kind role model doll made in their likeness.

While the dolls are not available for purchase, other honorees include singer Kylie Minogue, Brazilian content creator Maira Gomez, Mexican director, producer and screenwriter Lila Avilés, Japanese model Nicole Fujita and German comedian Enissa Amani.

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Mattel will continue to celebrate Barbie’s anniversary throughout the year with more new products, partnerships and dolls, so keep an eye out for future announcements.

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