Montana Attorney General Tim Fox announced on Monday that his office filed a consumer protection lawsuit in Montana District Court against Purdue Pharma LLC for what it says is "ongoing deceptive marketing practices involving its prescription opioids, including OxyContin."
“Pharmaceutical companies that knowingly and deceptively harm consumers must be held accountable,” said Attorney General Fox. “As our investigation revealed and our complaint alleges, for years, Purdue knew the damage caused by OxyContin, and rather than scale back or eliminate distribution of the drug, it ramped-up deceptive marketing tactics to present the drug as ‘safe.’ Purdue manipulates doctors, lies to consumers, and its actions contributed to thousands of deaths across the country.”
The violations committed by Purdue for which Attorney General Fox’s office claims in the suit include:
In a press release, Fox says that since 2000, more than 700 people in Montana died from opioid overdose. Between 2011 and 2013, more than 7,000 Montanans went to the emergency room as a result of prescription drug overdose. During that same two-year time period, prescription drugs were responsible for at least 369 deaths.
Through the lawsuit, Attorney General Fox is seeking:
Fox noted that the lawsuit is a civil enforcement action taken against Purdue for ongoing violation of multiple Montana consumer protection laws. It is not a class action suit on behalf of individual plaintiffs affected by Purdue’s product.
Below is the full 64-page document: