Feb 15, 2010 10:09 AM by Erin Yeykal
Even though they rarely get to meet the people who produce their products, satisfied PrintingForLess.com customers flood the Livingston company with about 50 "love letters" each month.
All this mail got the PrintingForLess.com folks thinking. They came up with a way to thank the customers and get the word out about the work they are doing.
In July 2009 PrintingForLess.com started sending video cameras to some of their customers, asking them to record their personal experiences with the company and upload them to YouTube.com.
The customers were happy to oblige.
"We knew we were onto something when the first camera we sent out the customer said, 'I just received my camera and I fell like a kid on Christmas morning,'" PrintingForLess.com marketing manager Jessica Cooper said.
So far, PrintingForLess.com has sent out 65 cameras and gotten 42 videos uploaded to YouTube. Some of their favorites include one of the client talking but Mr. Potatohead appearing on camera. Another is of a man dancing. A few feature man's best friend, including one from a dog walking company.
It's really no surprise one of their favorite videos comes from a dog walking business. That's because dogs are welcome at PrintingForLess.com, a dog-friendly workplace where employees bring their dogs to work with them.
PrintingForLess.com is hoping to get more videos of happy customers. Although the company did a big push with the video camera campaign at one point, it is now just planning to send cameras to select customers who send them feedback.
The camera project not only works out for the customers who get free cameras in exchange for their promise to film their PrintingForLess.com stories, it is also a morale booster for PrintingForLess.com employees, Cooper said. Since PrintingForLess.com is an online printing company, its customers are scattered from Florida to California, so they rarely meet the three-person teams who work to bring them their products. The videos allow the PrintingForLess.com folks to put faces with names of their customers.
So far, the videos they've uploaded to YouTube.com have received over 4,000 views.
Click here to see the PrintingForLess.com YouTube videos.